OBEY Clothing was founded on the art, design and ideals of Shepard Fairey. What started for Fairey with an absurd sticker he created in 1989 while studying at the Rhode Island School of Design has since evolved into a worldwide street art campaign, as well as an acclaimed body of fine art.
The OBEY campaign is rooted in the Do It Yourself counterculture of punk rock and skateboarding, but it has also taken cues from popular culture, commercial marketing and political messaging. Fairey steeps his ideology and iconography in self-empowerment. With biting sarcasm verging on reverse psychology, he goads viewers, using the imperative “obey,” to take heed of the propagandists out to bend the world to their agendas.
OBEY Clothing was formed in 2001 as an extension of Shepard’s range of work. Aligned with his populist views, clothing became another canvas to spread his art and message to the people. The clothing is heavily inspired by classic military design, work wear basics, as well as the elements and cultural movements Shepard has based his art career on. Through designers Mike Ternosky and Erin Wignall, Shepard works to create designs that represent his influences, ideals and philosophy.
OBEY is about variety and experience, thinking about your surroundings and questioning the purpose. Stay tuned for the next chapter, as the canvas will undoubtedly continue to change and evolve. All in the name of fun and observation. The medium is the message.
- Studio Number One
Studio Number One is a design-centric creative agency dedicated to expanding the parameters of brand communication across all media. The shop was founded by artist Shepard Fairey in 2003 as a means to extend his unique strain of innovative graphics, subversive self-promotion, and grassroots marketing to the world of advertising. In the ensuing years, SNO has grown to help businesses realize more meaningful consumer experiences through original storytelling, and innovative art-based design and marketing.With direct ties to youth culture on all fronts, SNO is uniquely poised to connect companies firsthand with progressive and early-adopting consumers, whose distinctive lifestyles and insights are deeply understood and serviced with total authenticity by our team of like-minded creatives. Based in Los Angeles and powered by a network of artists and thinkers across all disciplines and media, SNO offers a comprehensive array of design styles, creative directions, and production services.
- Obey Giant
Shepard Fairey is the man behind OBEY GIANT, the graphics that have changed the way people see art and the urban landscape. What started with an absurd sticker he created in 1989 while studying at the Rhode Island School of Design has since evolved into a worldwide street art campaign, as well as an acclaimed body of fine art. The OBEY GIANT campaign is rooted in the DIY counterculture of punk rock and skateboarding, but it has also taken cues from popular culture, commercial marketing and political messaging. Fairey steeps his ideology and iconography in the self- empowerment of those who refuse to be manipulated by the machine of manufactured consent. With biting sarcasm verging on reverse psychology, he goads viewers, using the imperative “obey,” to take heed of the propagandists out to bend the world to their agendas. In 2003, Fairey founded Studio Number One, a creative firm dedicated to applying his ethos wherever art and enterprise intersect. Building from Fairey’s approach to design striking, thought-provoking work, the company has since evolved into its own creative entity and become one of the top boutique agencies in the country. Fairey’s art reached a new height of prominence in 2008, when his “HOPE” portrait of Barack Obama became the iconic image of the presidential campaign and helped inspire an unprecedented political movement. The original image now hangs in the Smithsonian Institution’s National Portrait Gallery in Washington, D.C.Along with the Obama campaign, Fairey has also donated artwork and made contributions to charitable organizations such as the ACLU, MoveOn, Hope for Darfur, the Chiapas Relief Fund, marriage equality reform, 11th Hour Action, Hurricane Katrina relief, the Art of Elysium, Southern California fire relief, shelters for L.A. teens, children’s charities in Iraq and the U.S., Free the West Memphis 3, Feeding America, Adopt-a-Pet.com and the Rush Philanthropic Arts Foundation. As Fairey’s body of work reached its 20-year mark in 2009, the Institute of Contemporary Art/Boston honored him with a full-scale solo retrospective, which drew a record number of visitors for the museum. Entitled Supply and Demand, the exhibit shares its name with Fairey’s career-chronicling book. After its time in Boston, the Supply and Demand exhibition made additional runs at the Andy Warhol Museum in Pittsburgh, PA, and the Center for Contemporary Art in Cincinnati, OH, also breaking attendance records in both museums. In May 2010, Fairey unveiled a new collection of work, entitled MAY DAY, through Deitch Projects as the world-renowned gallery’s final project. For more on Shepard Fairey and OBEY GIANT, please visit OBEYGIANT.com
- Subliminal Projects
SUBLIMINAL PROJECTS is a multifunctional gallery space promoting diverse forms of art while providing a forum for contemporary dialogue. SUBLIMINAL, was originally created by Shepard Fairey and Blaze Blouin as an artist collective in 1995. The group played an integral part in introducing skateboarding culture and design to the art world, showcasing artists such as Phil Frost, Thomas Campbell, Mike Mills, Dave Aaron, and Mark Gonzales. Shepard and Amanda Fairey continued to host and curate exhibitions that featured artists such as Ryan McGinness, HunterGatherer, David Ellis, Doze Green, Aesthetic Apparatus, Space Invader, Jim Houser and Andrew Jeffery Wright. In 2003, the Subliminal Projects gallery was officially opened in the Los Angeles offices of Studio Number One. The scope of the gallery remained true to its roots while embracing new forms of graphic art, illustration, photography and time-based media.Now located in the historic Los Angeles neighborhood of Echo Park, Subliminal Projects continues to offer a platform for artistic exploration and innovation. The 2008 schedule includes art exhibitions by established and emerging artists, as well as a lecture series, workshops and artist publications.